Juul Koene

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ASMR binaural wellness

After Tokyo, Berlin and Brussels, the Internet Yami-ichi / Black Market came to the heart of Amsterdam. This phenomenon is a highly concentrated swirl of Internet art and culture in the context of a market full of products and performances. Artists, designers, freelancers and outsiders sell concepts and tangible products picked, turned and responding to the online world.

For the Yami-ichi / Black Market I created an wellness experience for the visitors to relax. ASMR Binaural Wellness is based on an internet culture called ASMR, Autonomous Sensory Meridian Response. ASMR is an experience characterised by a static-like or tingling sensation on the skin that typically begins on the scalp and moves down the back of the neck and upper spine. To break it down a little, this internet culture consists among other things out of YouTube videos wherein people use contact microphones to give you the feeling of touch. By wearing headphones and watching the video’s you will find yourself in a private environment and get a relaxed feeling.

At the event I used a yoga mat, some headphones and VR glasses to give visitors the full relax experience.

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Back - made on the Yamaitchi black market

Side - made on the Yamaitchi black market

Front - made on the Yamaitchi black market

Gears

ASMR BINAURAL WELLNESS